From Automation to Opportunity: what IKEA's AI strategy reveals /5 min read
On why IKEA's approach to AI shows that efficiency creates the most value when released capacity is reinvested in better service, stronger skills and new growth.
Articles
Writing and reflections on the work — research, products and the patterns we see emerging.
Why AI product launches fail: problem first, technology second /5 min read
On why AI has made it easier than ever to move from idea to product, and why the real challenge is still building something people trust, adopt and pay for.
Google I/O 2026: why the agentic era is really an implementation challenge /5 min read
On why Google's latest AI announcements point beyond better tools and towards a more important question: how organisations turn increasingly capable agents into trusted working capability.
Human-first thinking: why AI value starts with people, not technology /5 min read
On why the most effective AI strategies begin with human judgement, real workflows and a clear understanding of where technology should support better work.
Beyond efficiency: where AI creates opportunity /5 min read
On why efficiency is the starting point for AI, not the end state — and how leaders can turn saved time into stronger capability.
Building capability: why AI should leave clients stronger, not just faster /5 min read
On why the best AI and digital work does more than deliver a system — it builds the knowledge, confidence and operating capability clients need to keep evolving.
Unlocking value from AI: where to begin /5 min read
On why organisations should start AI work with one meaningful problem, the right operating conditions and a practical route from experiment to working capability.
The rise of agentic colleagues /5 min read
On why the next wave of workplace AI will feel less like a chatbot and more like a new kind of colleague — and what leaders need to redesign around it.
From copilots to operating models: why enterprise AI value now depends on workflow, data and governance /5 min read
On why the next wave of enterprise AI will be defined less by model choice and more by how well intelligence is embedded into live operations.
